Your buyers askChatGPTwho to buy from. Are you in the answer?
Most B2B companies are invisible in AI answers at the exact moment buyers build their shortlist. We find out what the engines say about you, fix what's broken, and build what's missing.
Search used to return ten links and let the buyer choose. AI returns a recommendation.
If the engine doesn't name you, you're not on the list. No dashboard shows that a competitor was recommended instead of you.
The loss is real, and nothing in your analytics tells you why the pipeline went quiet.
AI doesn't return links. It returns a decision.
- 1Competitor A
- 2Competitor B
- 3Competitor C
of B2B buyers use AI tools like ChatGPT and Perplexity in their research.
Averi, analysis of 680 million AI citations, March 2026of Google AI Mode citations don't match the organic top 10.
Moz, 40,000-query studyof B2B buyers use AI somewhere in their purchase process.
Forrester, State of Business Buying, 2026Just five steps to see where you stand.
We map your real market.
Your business, your category and the competitors you actually lose to, so the diagnostic reflects how your buyers frame the problem.
We write your buyers' questions.
50 to 100 questions across the problem, the category and your brand. The ones your customers type before they ever talk to sales.
We run them on every engine.
ChatGPT, Perplexity, Gemini and Google's AI Overviews. We capture who gets named, who gets cited and how they're described.
We score it against your competitors.
An AI visibility score and a gap map: every question where a competitor shows up and you don't.
We tell you what to fix first.
A plain-language report a founder reads in ten minutes and a marketer acts on the same day. Anyone can run a prompt. The judgment on what matters is the part we do.
"Why can't we just do this ourselves?"
You can try. Here's where it usually stalls.
"We'll ask our SEO agency."
SEO is built for ranked links on Google. AI engines build an answer and cite sources on different logic: earned authority and clear facts about who you are. Your rankings can be fine while your AI presence is zero.
"We'll buy an AI visibility tool."
You'll get a dashboard. The tool won't tell you which gaps matter, what to fix first, or do the fixing. Data without judgment is one more tab nobody opens.
"We'll run a few prompts ourselves."
A few prompts in one engine tell you almost nothing. A reliable picture takes 50 to 100 buyer questions across four engines, run the same way every month and compared against your competitors. That's a job, not an afternoon.
Every month, the engines settle a little more on whoever they already trust.
Fix what exists. Then build what doesn't.
Diagnose + Fix
Phase 01 · one-off- AI visibility score across all four engines
- Full gap map: every question where competitors appear and you don't
- The three fixes with the most impact, ranked
- Your content restructured so engines can read it and cite it
- Technical fixes: structured data, clear facts about who you are, authority signals
- A re-scan to confirm movement before we close
Grow
Phase 02 · monthly- New content built to be cited, not just found
- Continuous monitoring as engines and competitors shift
- Authority built over time, on the sites the engines trust
- A monthly visibility report and review
- Buyer questions updated as your market's language changes
We don't promise to control the answer. We work on where it comes from.
Nobody controls what an engine says. Anyone who promises that is selling you a screenshot.
What we can do is put you in the sources the answers are built from, and make your own site say clearly what you do, for whom, and why. Then we measure whether it moved.
Three people who should know what AI says about them.
The founder with the better product
A prospect asked ChatGPT for the best tools in your category. It named three competitors. Yours is better, and the prospect will never know you existed.
We find the questions your buyers ask and the sources the answers come from, then work to put you in them. Your product gets a fair shot at the shortlist.
The marketer reporting on half the funnel
Your dashboards cover search, paid and social. None of them show what AI tells your buyers, so when pipeline slows, you can't explain why.
A visibility score across every major engine, benchmarked against your competitors, and a monthly report you can put in front of the board.
The team ranking well and still missing out
Your Google rankings are fine. But the answers your buyers read are built from different sources, and your content isn't written to be cited.
A gap map of every prompt where competitors show up and you don't, and content restructured so the engines can read it and cite it.
Before you ask.
Isn't this just SEO with a new name?
No. SEO optimises for ranked links on Google. AI engines write a direct answer and cite sources on different logic: earned authority, clear facts about who you are, and how well your content answers the way buyers ask. You can rank well and still be missing from every AI answer.
What's the difference between Fix and Grow?
Fix works with what you already have, so the engines can find and cite you. Grow builds what doesn't exist yet: new content, authority on other sites, and monitoring as the engines and your competitors change. Fix closes the gap. Grow keeps it closed.
Do we have to commit to Grow?
No. Diagnose + Fix stands on its own. Some companies confirm movement and continue. Others take the output and run it themselves. Either way, you leave with a clear picture and a fixed baseline.
Which engines do you cover?
ChatGPT, Perplexity, Gemini and Google's AI Overviews. How they cite sources changes fast, which is why Grow includes continuous monitoring.
What do you need from us to start?
Your website and the competitors you want to be compared against. No long briefing before there's something concrete to look at.
Does this connect to our founder's content?
Yes. Engines trust what's said about you on other sites, and posts signed by a real person are part of that. If your founder or execs publish with us, that content feeds your AI presence too.