We turnthe two minutes you wait for coffeeinto the conversations your market is having.
Our platform delivers the LinkedIn and Substack conversations worth joining, with angles worth exploring and what to avoid saying. You write the comment in your own words, without sounding like ChatGPT. Because it isn't.
Your posts matter. They're where people go to see what you stand for.
But most of what happens on LinkedIn and Substack doesn't happen on your feed. It happens under other people's posts, in threads with the buyers, partners and voices your market already listens to.
If you only post, you're waiting for the room to come to you. Comments are how you walk over to the right group.
One post on your feed, or three conversations your market is already reading.
About an hour to get right.
Then you wait and see who shows up.
The same hour, spent where the audience already is.
Each conversation already has people reading it. Your comment shows up in front of them, with your name and title attached.
Illustrative example
Just five steps, done together. Then you're all set.
Tell us about you.
You get access to the platform and add what you already have: your LinkedIn and Substack profiles, your website, recent talks or presentations.
We map your conversations.
We work out the topics you want to be part of and the angles you naturally take. On top of those topics, we pick 30 to 50 people to follow closely, the ones whose conversations you should be in.
We calibrate together.
The platform shows you real posts it found and the angles it would suggest, and asks: is this you? One round of feedback and it knows what's worth your time and how you want to show up.
You get your picks, twice a day.
Every morning and afternoon: which conversations to join, why they matter, the angle to take, and what to avoid saying.
It keeps learning from you.
Every comment you post teaches the platform more about how you think. The picks get sharper every week.
"Why can't I just do this myself?"
You can. Here's what that usually looks like.
"I'll just search LinkedIn for my topics."
You can, every day, across every topic you care about. That's a routine nobody keeps up, and hundreds of results you'd have to read one by one. Native search can't tell you which posts fit your angle, what to say in them, or what to avoid. The platform does that part, so you only see what's worth your time.
"I already follow the right people."
The best conversations usually happen in the replies, under posts by people you don't follow yet. We watch the threads, not just the feed, and add new names to your list when they show up.
"I'll think of something smart to say."
Between two calls, the first thing that comes to mind is "great point". With the angle ready before you open the post, and a note on what to avoid saying, your two minutes go into saying something worth reading.
Doing it yourself works for a week. The point is still doing it in month six.
Everything you need to show up in the right conversations.
A kickoff session with us
We find out what you actually think, so your angles sound like you from week one.
Your list of 30 to 50 people
Built with you, and updated as new names show up.
Access to the platform
Conversation picks from LinkedIn and Substack, twice a day.
A profile rewrite
When your comments work, people click your name. Your profile needs to be ready for that visit.
A monthly review call
Who replied, who visited, what turned into a DM, and what we adjust next.
We never write your comments.
You've seen the AI comments. Everyone can tell, and everyone scrolls past.
We do the part that takes time: finding the right conversation and knowing why it matters. The part that makes people stop, which is your opinion in your words, stays yours.
Three people who should already be in these conversations.
The founder who's always in calls
Your buyers are on LinkedIn every day, talking about the exact problem you solve. You're in back-to-back calls, and the last thing you posted was the funding announcement.
Twice a day, you get the two or three threads where your buyers are talking. You add a comment between calls. The next time your name lands in their inbox, it's already familiar.
The executive who only ever likes
You have twenty years of opinions and a comms team that makes every post sound like a press release. So you mostly click like and move on.
A comment is small enough to say what you actually think. You show up in the threads your peers and future hires read, in your own words, and people start to know how you think.
The coach whose clients are in someone else's thread
Your next client is reading someone else's post about the exact problem you help with. Posting more on your own feed means competing with every other coach for the same attention.
You show up in those threads with an angle that proves you understand the problem. People click your name from there, and your profile tells them what you do.
Before you ask.
Isn't this just another AI comment tool?
No. AI tools write the comment. We don't. We find where you should show up and why. You bring the words.
How much time does it take?
About 10 to 15 minutes a day. Most people do it while waiting for coffee. That's the point.
Does anything get posted automatically?
Never. Every comment is written and posted by you, from your own account.
What do you store about me, and where?
Your data sits in a database in London. We use Anthropic's Claude to read posts and suggest angles, so your profile and the material you share are processed by Anthropic. Posts and comments from other people are kept for 7 days and then deleted. We never connect to your LinkedIn account, and you can ask us to delete your data at any time.
What if I'm not sure what I think about my industry yet?
That's more common than you'd expect, and it's where most people start. Your comments over the first month will show you. When you're ready to go deeper, we have a program for that.
When will I see results?
Most people get their first replies in two weeks or less.